We at Opinionmeter International want you to know how personal information about you is used, collected and disclosed. To demonstrate our commitment to you, we have created this privacy policy (“policy”) that has been drafted to comply with current legal standards regarding the protection of personal information.

What Information is Collected?

Opinionmeter Survey Systems is in the business of providing companies with knowledge and information about their markets and consumers by way of collecting data. This data, in the form of surveys, contains a wide variety of information on a virtually unlimited range of current topics. Your participation in a survey is always voluntary, and you therefore have a choice as to whether or not you provide the requested information. Unless our client has a need to collect personal information from you for the purposes of running a contest, another type of incentive or any other purpose we will not request from you any information that can personally identify you.

Opinionmeter also collects personally-identifiable information when users register, request publications or other information, sign up for conferences and events, apply for jobs.

How Your Information is Used

Your information is only obtained if you supply it voluntarily, usually through completing a survey, completing a contest ballot, contacting us via email, to fulfill your requests for information, to process your requests to participate in conferences and events or to evaluate any job applications. At the point of collection, you will be informed if your personal information is being collected and the purpose for which it is being collected. The non-personal information you provide us will be aggregated or summarized with the data that we obtain from other respondents. The information collected through Opinionmeter’s surveys is used for statistical and classification purposes in aggregated or summary form and will be reported to our Client in that fashion. Because the information is aggregated, the data you provide to us is not personally identifiable to you.

We will not otherwise sell your information.

Sharing Information

Opinionmeter aggregates the information it collects from its surveys and uses that aggregated information in its business, which includes sharing such aggregated information with its customers, affiliates, partners, and others. Because the information is aggregated, the data you provide to us is not personally identifiable to you.

In some instances, we may conduct our business through, or with the assistance of or in cooperation with, one or more of our affiliates. This may require that we provide survey information and in some cases personally identifiable information (e.g.: email address) to the applicable Opinionmeter affiliate. When we contract our suppliers to provide specialized services, they are given only the information necessary to perform those services. They are also prohibited from storing, analyzing or using that information for purposes other than to carry out the service they have been contracted to provide. In fact, we will use reasonable efforts to ensure that the Opinionmeter affiliate handles the information in a manner aligned with the privacy principles described in this privacy statement. Should you wish us not to provide your information we may not be able to process your request.

On occasion our Clients, in order for us to perform our services, will provide us with personal information. Any such information shall be used in a manner that is aligned with this policy.

Visiting Us On-line

When you visit our websites and move from page to page, read pages or download content onto your computer, we learn which pages are visited, what content is downloaded, and the address of websites that you visited immediately before coming to our websites. However, none of this is associated with you as an individual. It is measured only in aggregate. We use this information to find out how many people visit our websites and which sections of the sites are visited most frequently. This helps us to know what type of information is most useful to you so that we can improve our websites and make it easier for you to access information. We record the statistical information on the numbers of visitors to our websites, but no information about you in particular will be kept or used.


A cookie is a piece of information that some websites transfer to the computer that is browsing that website in order to improve the experience of the website user. This website uses browser cookies to maintain information about the “state” of your current web session on this site. Cookies cannot be used to gather sensitive information about you or data residing on your computer. A user of this website may reject or delete our cookie and still use the website, but their use of the site will be restricted.

Log Files

Our server log, which records all transactions and the IP addresses that request them, is used to monitor traffic flow on the website in order to manage the website more effectively, analyze trends, track users’ movements and gather broad techno graphic information for aggregate use. Log files also help us diagnose any problems that may occur and aid in the administration of our website.


Information security is of paramount importance and our employees are fully aware of their responsibilities to keep personal information safe, secure and confidential. No matter which forum you use to deal with us we follow set security procedures to protect your information against unauthorized access, disclosure, alteration and misuse.

Linked Sites

The Opinionmeter website may contain links to other sites including content from other sites that may occasionally be included within Opinionmeter On-line Surveys. Please note that the privacy policies at these other sites may be different from this one. We have no responsibility, liability or control over, those other websites. You should review the privacy policy of any site linked to or framed within our site prior to providing any information on or to that site.

Opt-Out Policy

Clients can contact Opinionmeter as described in the Contacting Opinionmeter to opt-out of any of our services, promotions or contests. Alternatively, users can opt not to provide certain personal information when enrolling for the service or when participating in contests and surveys.

Updating Your Personal Information

We will make every reasonable effort to keep your information accurate and up-to-date. To update or make a change contact Opinionmeter as described in the Contacting Opinionmeter’s Privacy Officer below. To opt-out of Google features, such as Google Analytics tracking and Google Advertiser Features such as interest tracking, geographic location data or other first-party cookies, you may visit Google Analytics currently available opt-outs for the web.

Consent Changes to Privacy Policy

By using the Site, you consent to the collection, use, and storage of your information by us in the manner described in this Privacy Policy and elsewhere on the Site. We reserve the right to make changes to this Privacy Policy from time to time to accommodate changes in services, technology and legal requirements. We will alert you to any such changes by updating the effective date at the top of this Privacy Policy.

Contacting Opinionmeter’s Privacy Officer

In order to fulfill requests for personal information records or to answer any questions or address any concerns individuals may have about privacy, Opinionmeter has designated a privacy officer. In addition to answering inquiries, the privacy officer is also responsible for ensuring that the Policy requirements and related procedures are being met.

All inquiries or complaints regarding privacy should be directed to the privacy officer by mail or email at the addresses below. All inquiries will be responded to within thirty (30) days from the date at which the Opinionmeter privacy officer has received the inquiry.


Opinionmeter International
12110 Sunset Hills Road
Suite 600
Reston, VA 20190