Let me preface by saying this blog is geared more toward Opinionmeter partners, trainers or anyone wanting to conduct real-time demos of the SurveyManager and the TouchPoint mobile survey app simultaneously on their PC. You may ask why this is of interest, given you can demo the mobile survey application on the device itself (either […]
About Morgan Strickland
CEO, Opinionmeter International
Entries by Morgan Strickland
Every so often I feel it’s important for our customers, partners and vendors to hear directly from me, the CEO of Opinionmeter. Instead of blogging my comments in written form, this time I wanted to also share my thoughts via video. The link below points to a brief video in which I discuss the main […]
Over the past few weeks, we’ve been busy recording additional video tutorials covering recent enhancements to Opinionmeter’s DIY Research Platform. We’ve received great feedback on the effectiveness of the training videos so we are committed to expanding the tutorial library. The ideal would be to have a video for every major feature in the customer […]
We’ve recently discovered a powerful technique for building comprehensive survey reports using Word’s Mail Merge feature. This approach is especially useful for mobile surveys containing qualitative data such as comments and/or media. Our partners in the Netherlands are using this technique when building reports for their property inspection and property management clients (http://www.opinionmeter.nl/toepassingen/inspectie/). In addition to […]
New to iOS 6 is a cool feature called Guided Access that is used for accessibility, but can also be used to lock your TouchPoint Mobile survey app and disable the home button, volume and orientation controls. This is especially useful when running your customer satisfaction surveys in unattended environments using Opinionmeter’s iPad Survey app […]
Opinionmeter has signed licensee agreements with two new market research companies since the beginning of the year. This exciting news brings Opinionmeter to now 12 worldwide licensees across four continents.
Retail Marketing Research The margin for error is slim. The tough business climate has forced organizations to do business smarter. Companies are scrutinizing product mix, supply chain management and more effective marketing research like never before. Smart retailers are seeking customer opinions to provide the shopping experience and products that are in demand. In today’s […]
Beginning January 2013, Pugsley + Surgenor Advertising, Inc. will be introducing Opinionmeter’s customer satisfaction survey tools to the Canadian market. The overall management is in the hands of Bill Surgenor, Director of Data and Production who has been working with Canada’s Advertising Industry for over 20 years. “We’re very excited about having the ability to help our […]
A “connected” consumer has access to powerful tools, making them smarter buyers. “Hijacked retail” and “show rooming” are a new phenomenon among consumer behavior. Consumers are now empowered by their mobile technology to use retail outlets as showrooms only to purchase online. Those businesses with a brick and mortar presence must find new ways to engage and delight customers who have less expensive online alternatives. Retailers are faced with the choice to either view technology as a threat, or utilize it as a strategic advantage to provide a better shopping experience and welcome the increased revenue that will surely follow.
The most important factor in conducting a customer satisfaction survey is aggregating a “representative sample” from your target audience. To achieve this balanced sample of customer opinion, the survey must have adequate response rates. What follows is a list of steps you can take to ensure a healthy response rate to your customer surveys: Survey […]