Mapping Question – Using Maps within Customer Surveys


This Opinionmeter tutorial discusses how to use Mapping Questions within your customer surveys. Mapping questions allow respondents to select a location from an interactive map and avoid needing to type in the location details. All location details are automatically captured, including the GPS coordinates when the respondent touches the interactive map.  


This tutorial is going to focus on using the mapping question. A mapping question includes a map, in this case Google Maps, within the question itself on a mobile device or a kiosk device; allowing the respondent to interact with a live map and select waypoints that can indicate anything you want, really. It could be a commuter at a train station and you're asking them to indicate their destination on the map. Where do you live? Where's your favorite restaurant? There's different use cases for this. Why don't we show you how it works?

I'm here in the survey module of the survey manager. I'm going to go to the sidebar and create a new survey. Let's create a survey called Mapping Question. We'll add a little description here, 'Learning how to use mapping questions in your survey'. We should select where we want to install or distribute this survey. I'm going to distribute it to my mobile phone. I've selected that distribution method. No, I'm not going to create from an existing survey or from a template, and I don't need to it to be multilingual, so I'll leave that unchecked. Let's click Save, and this will take us right in to the survey wizard itself

There's 4 steps to the wizard: First is defining our survey instrument, our questionnaire. Next is branding or customizing the skin. Then we can assign our survey to a variety of devices, kiosks, mobile devices, running our survey apps. Then there's optional features, as well.

Why don't we jump down here and select a question type. The mapping question is a subset of a matrix open-ended question; that's a key thing to know. You'll see here, we have two different display formats: Text or map. Text would be in the case of using a question to capture contact details, like first name, last name, email address; this would give you multiple input fields to do that on one screen; whereas in this case, we're going to select a map. You'll see the screen's refreshed and we can enter a matrix caption, which is very much like the question itself sitting above the interactive map on the device. Let's say 'Please select your destination from the map below.' We can either render the map by default at street level or city level. Here is all of the details that are automatically captured when someone touches the map: Their street address, city, state, postal code, country, and even the GPS coordinate are captured within the survey data.

That's the beauty of this feature, really; if you're asking someone for their destination, instead of having to type in an address, they can simply touch the map and it can zoom into the map at whatever level they want. Touch the map and all that data is automatically captured for them. A few other options here: We can either go street view or satellite view. It defaults to the maps street view, here. Default zoom level: This is the default zoom that the map will render on the device. You can either zoom all the way in or all the way out. I'm going to leave it at 11, that's a good midway point. We're not going to implement any of these optional features for now. I'm going to go ahead and save the question. There we have a survey with one question. That's all we've created so far. If we wanted we could go ahead and customize the skin, go ahead and assign it to whatever survey we might want Then Optional Features gives us options a bunch of options there, as well. For now, let's just leave it here, because I have already downloaded this to my iPhone.

I am using Airserve to do a virtual preview of this in real-time. There we go. I can now . . . I'm using the iPhone right now and not my PC. You'll see here that I can drop . . . it automatically shows me where I am now or I can drop in another way point, and it automatically gives me that address detail. I can select the Get Location Details button just below the map to confirm, which I'll do now. That gives me those details. I can either click Next to proceed through the survey at this point or go back and click View Map Again, which I've just done. I can go ahead and keep clicking on different waypoints on the map. I can use multi-touch to expand the map or I can use the + or the - symbols to the left of the map. That's all the functionality, basically, within the mapping question itself.

Obviously, this is a very simple survey. We've only created one question, but this should give you a sense or at least get you started with this pretty exciting, pretty cool question type that we've added to the survey manager, which is also compatible with any of our mobile survey devices, our survey kiosks, our mobile survey app running on Android, iOS tablets, or phones. This is a native app which is totally offline-capable. We can also use our HTML 5 online surveys for mobile browsers using this feature, as well. I just let my survey timeout there.

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