SMS Survey Delivery Provides a Critical New Option for Delivering Real-Time Mobile Surveys and Action Alerts
SAN LEANDRO, CA–(Marketwired – Oct 15, 2015) – Opinionmeter International is pleased to announce the introduction of SMS Surveys as another distribution channel to its enterprise feedback platform. In addition to real-time mobile surveys, customers can also distribute instant action alerts via SMS.
“SMS provides our clients with a very flexible method for distributing real-time mobile surveys to capture spontaneous feedback at the point-of-experience. Likewise, it’s a great fit for ensuring critical action alerts are received quickly by onsite staff,” says Morgan Strickland, President of Opinionmeter International.
This additional SMS channel now adds an important speed dynamic in both sending and receiving information. According to SinglePoint research, 90 percent of text messages are read within three minutes of delivery. This translates to a near-real time transfer of information from sender to recipient, and enables fast turn-around on time-critical survey information if required.
The SMS Surveys are part of Opinionmeter’s enterprise-class Electronic Data Capture Platform. The EDC platform supports multiple modalities across multiple platforms, allowing customers to create one survey and deploy it across all channels and devices including native offline survey apps, browser-based and mobile-web apps. Surveys are authored and managed all from within the customer’s highly secure cloud-based account. The mobile data capture app also works offline, providing technicians with full functionality while in the field. Through the use of location services (GPS) and media capture, field technicians can easily document malfunctioning equipment by taking video and photographs that can then trigger work orders and action alerts in real-time.
“The new SMS capabilities represent an important tool to users of our Electronic Data Capture Solution,” say Strickland. “It’s another step in supporting our product development roadmap offering flexibility to our enterprise customers who demand it.”
About Opinionmeter International
Opinionmeter’s multi-channel data capture software platform provides access to mission-critical data and feedback in real-time from all touchpoints in the organization, whether they be in the field or on the web. Opinionmeter’s suite of feedback technologies ensures a comprehensive and nuanced view of the customer experience, all within one integrated feedback platform.