Follow these 5 steps to activate the Guided Access feature and lock your survey app:

• Step 1: Go into the Settings app on your device and tap on General.
• Step 2: Next, scroll down to the bottom and tap on Accessibility.
• Step 3: Scroll down to the lower half of the Accessibility screen and select “Guided Access.” On the following screen, toggle the Guided Access switch to “ON.”
• Step 4: Select “Set Passcode” and create a four digit code that will be used to disable Guided Access from within the TouchPoint Mobile survey app. After you’ve setup these options, exit the Settings app.
• Step 5: Open the TouchPoint Mobile survey app. Next, triple press the home button to launch the Guided Access feature and tap on the “Start” button in the top right corner of the screen.The device will now enter Guided Access mode. The zones you’ve selected within the app will not be functional until Guided Access is disabled. To disable this feature, triple press the home button and enter the passcode you originally created in step 4 above.

Let us know if you find the Guided Access feature helpful! We’ve found it to be a welcome addition to iOS 6 and a simple way to add additional security when using Opinionmeter’s iPad survey app to conduct customer surveys in public environments.

 
These market research agencies have partnered with Opinionmeter because their clients are demanding real-time point-of-experience customer feedback.  These sophisticated market research companies understand the growing demand for mobile research technologies. Opinionmeter, who was awarded the patent for the original survey kiosk, has been an innovator in the mobile research technology space for 20 years.

Fast forward to a world of social media, user-generated review sites and blog commenting and everything in brand management and marketing has changed. In her book, The Groundswell (May, 2011, revised) Charlene Li discusses how the ability to post online has shifted ownership of the brand experience to the customer. Li says that management no longer owns the brand, but is simply a facilitator and caretaker of the brand experience.  While company management teams may still feel they own their brands, they also realize they are held publicly accountable by their customers in the online forums to provide the best possible experience. To this end, brand managers are requesting their market research agencies use sophisticated survey platforms to gather customer opinions and preferences at the point of experience.  Opinionmeter’s mobile research technology platform fits this need perfectly as it enables the capture of real-time “voice of the customer” feedback at the point-of-experience using their mobile smartphone and tablet devices.

These new partner market research companies have told us they preferred Opinionmeter’s TouchPoint mobile survey platform because it can be white-labeled and custom branded for seamless interaction with existing customers in any language, anywhere in the world. Additionally, Opinionmeter’s mixed-mode, cross-platform survey platform allows surveys to be authored once and deployed over a wide range of mobile devices and operating systems. Mobile devices include Android, Apple iOS and Windows operating systems. The Opinionmeter TouchPoint system supports native mobile apps for offline data capture as well as mobile web apps that don’t require an app to be downloaded. In addition to being experts in mobile survey apps, Opinionmeter’s survey solutions also support survey kiosks, mobile web, online and paper surveys.

Smart companies require this deep consumer insight because they know when they understand what motivates their customers; they are able to create web content and marketing pieces that directly attack the best loved attributes of their brand experience. This efficient, spot-on style of marketing can have a major impact on sales and revenue.

 
More information about the Opinionmeter Licensee Program

 
The margin for error is slim. The tough business climate has forced organizations to do business smarter. Companies are scrutinizing product mix, supply chain management and more effective marketing research like never before. Smart retailers are seeking customer opinions to provide the shopping experience and products that are in demand. In today’s connected world, your customers expect to be a part of the process. They want to let you know about their shopping experience, preferences and the brands you carry. In-store customer surveys have become the tool of choice to secure this valuable market research.
 
 
New generation surveys rendered on smartphones or strategically placed survey kiosks provide organizations with accurate real-time market research gathered at the point of experience. While customer’s likes and dislikes change quickly, in-store surveys provide new tools to secure trends and measure opinions quicker and more accurately.
 
 
 
Here are a few innovative ways retailers are using surveys to measure and engage their customers while they are in the store.

• Customers are encouraged by the store to submit feedback about product mix or brands using their smartphones via QR-codes to launch surveys while at the point-of-purchase. Customers feel they are a part of the process and therefore have increased store loyalty.

 

• Customers browsing the aisles see a marketing piece with a QR-code that tells them they will get a reward coupon for submitting their opinion. Snapping the QR-code with their smartphone launches a brief one or two question survey and thanks them by providing a digital coupon.

 

• Stores are setting up wall or stand-mounted tablet survey kiosks programmed with specific survey questions. These kiosks allow management to hear the voice of the customer at the point of experience in real-time. A simple open ended question like asking how was your shopping experience today can provide invaluable feedback.

 

• Surveys are programmed with satisfaction alerts that trigger real-time emails or text messages to onsite management. This enables management to intervene and discuss a customer’s shopping experience even before they have chance to leave the store!

 
When considering survey platforms, it is important to find a solution that supports “Multi-Modality” so that a survey will render correctly on multiple device types with all responses processing to one database. Opinionmeter’s TouchPoint survey system processes responses on smartphones and tablets using native apps and mobile-web and also standalone kiosks and offline paper surveys. All responses are deposited into our award winning SurveyManager for store management to analyze trends and patterns.
 
For more information about TouchPoint surveys for your specific industry see the navigation menu above.
 

 
Customer survey software from Opinionmeter is easy to use, cost effective and configurable for your specific needs.

Ready to get started? Register for your Live Web Demo or Free Trial today.

Discover the power of customer survey software and see the positive impact on your organization now.

“We are thrilled to be in partnership with such a solid, established and cutting-edge organization as Opinionmeter International.” said Andrew Pugsley, Partner, Chief Creative Director.
 
 
 

Real-time Customer Experience Management Tools

Opinionmeter’s survey software enables companies to improve business performance by capturing real-time, on-demand customer satisfaction survey data at the customer’s Point-of-Experience. All Opinionmeter products are web-enabled and remotely managed in real-time through the web-based SurveyManager application. “In today’s marketplace it is critical that companies know what their customers are feeling while they’re experiencing their brand, as soon as possible. We couldn’t think of a better organization to partner with than Opinionmeter International, to offer real-time, point-of-experience surveying. Our clients are very excited to get started,” says Katherine Surgenor, Partner, Director of Client Services.

Opinionmeter’s survey technology is built on an author once — distribute anywhere model. Opinionmeter’s latest generation mobile survey software is engineered from the ground up to be cross-platform capable. Having a single code-base that can run on multiple platforms provides Opinionmeter with enormous agility and ensures that our native survey apps can run on any device, anywhere in the world. “Our laser focus has always been to get as close as possible to the customer experience and enable customers to provide spontaneous feedback in an effortless way,” says Morgan Strickland, CEO of Opinionmeter International.

Opinionmeter’s mobile feedback management platform is helping organizations of all sizes to gather real-time point-of-service mobile marketing research surveys. Opinionmeter’s solutions are widely used in a variety of industries, including healthcare, retail, hospitality, financial services, the public sector and higher education.
 
About Opinionmeter

Opinionmeter International is a leading provider of technology-based customer satisfaction survey tools, with an emphasis on in-store customer satisfaction surveys. Opinionmeter’s unique multi-mode, cross-platform approach provides the flexibility to distribute surveys to wherever the consumer transaction is taking place, capturing spontaneous consumer insights — this is what Opinionmeter refers to as the customer’s Point-of-Experience. Device independent, Opinionmeter can deploy its mobile survey apps onto a wide range of devices (including iOS, Android and Windows devices) providing maximum flexibility and device independence.
 

About Pugsley + Surgenor

Pugsley + Surgenor Advertising, Inc. is the creation of Andrew Pugsley and Katherine Surgenor; two of Canada’s most accomplished and long-serving professional marketers. With hundreds of satisfied clients, this award-winning pair has been at the forefront of every strategic and technological advancement in Canada’s Advertising Industry over the past 20 years. Firmly grounded in the discipline of direct and actionable one-to-one communication, Pugsley + Surgenor provides brand planning, creative excellence and execution with in-house data expertise across, all media. The agency is based in Toronto, Canada. If you’d like to learn more, reach out at info@agencyps.com

 
A “connected” consumer has access to powerful tools, making them smarter buyers. “Hijacked retail” and “show rooming” are a new phenomenon among consumer behavior. Consumers are now empowered by their mobile technology to use retail outlets as showrooms only to purchase online. Those businesses with a brick and mortar presence must find new ways to engage and delight customers who have less expensive online alternatives. Retailers are faced with the choice to either view technology as a threat, or utilize it as a strategic advantage to provide a better shopping experience and welcome the increased revenue that will surely follow.

Mobile technology has empowered retailers and customers alike with the tools to develop a deeper relationship and richer shopping experience. Now consumers can interact with their favorite retailers via social media and retailers can now gather primary research while the customer is inside their stores experiencing their products and services – all in real-time. The Internet and mobile technology has taken in-store customer engagement and in-store surveying to a whole new level.

These new modes of customer feedback allow retailers to make the shopping experience more appealing. In today’s world, customers expect to have a venue to provide feedback about products and also receive some sort of benefit or discount for doing so. In-store surveys are becoming the venue and real-time data collection method of choice for customers and retailers alike.

TouchPoint for Retailers from Opinionmeter provides customer engaging technology that is practical, cost effective and revenue enhancing. Consider the potential as a customer walks down an aisle in a retail store and notices a placard exclaimingGet Your Coupon Now! The placard also tells them to scan a QR-code with their smartphone. This launches a short survey with one or two questions created by the retailer which upon completion delivers a discount coupon the customer can use at check-out. This provides immediate gratification for completing an in-store survey which also affords the retailer with value market research.

Opinionmeter’s easy to use SurveyManager system allows retailers the ability to create short surveys pertaining to a product category. The retailer simply associates the survey with a specific product or category and chooses a discount coupon from a library of choices. In return, the retailer receives valuable market research from customers. This is information the retailer can use to make better merchandising choices which generally enhances profits.
This win-win situation is one way retailers can use technology like Opinionmeter’s TouchPoint for Retailers to grow their business.

First we need to define the touch point environments. For example, are you measuring patient satisfaction in an outpatient or inpatient setting? Are healthcare providers capturing real-time bedside feedback while rounding, or do you want to gather feedback at the point-of-care from an outpatient clinic or an exit survey in your pharmacies? Each of these touch points call for unique patient satisfaction measurement tools.

Common Healthcare Touch Points:

• Inpatient Feedback: When gathering patient feedback within an inpatient setting, the healthcare provider will most likely want use a mobile survey device or mobile survey app on their own personal mobile device (phone, tablet, iPad, etc.). Popular use cases for inpatient feedback are for rounding (bedside patient feedback) and at discharge. There are a number of options here – from dedicated mobile survey devices to survey apps such as an iOS survey app that can run on an iPad, iPhone or iPod Touch. Whenever selecting a customer survey app, it’s important to make sure the app can run in online and offline modes. By online mode, we mean real-time which is critical for service recovery purposes (allowing healthcare provides to be notified in real-time when there is a service recovery issue); and offline mode meaning that when the device loses Internet connectivity that the survey app continues functioning regardless if Internet connection is lost, and most important that data is not lost but stored on the device until the Internet connection resumes.

• Outpatient Feedback: Within the outpatient setting, you have several available feedback options and perhaps a mixture of these solutions should be considered. Mobile survey devices can be a very efficient method of capturing spontaneous patient satisfaction feedback at the point-of-care within the exam room or while checking out with the staff at the front desk. Additionally, survey kiosks (which can be stand, wall or table mounted) can be used in the lobby area or near the exit. Advantages to the survey kiosk are that it requires no staff involvement and is a stand-alone solution. Often, a mixture of the two survey technologies is the best approach – combining survey kiosks with mobile survey devices. When using the survey kiosks or mobile survey devices, your survey can also capture the patient’s email address which then can be used as a follow up survey delivered by email. We refer to this approach as a mixed-mode survey approach.

• Real-time Point-of-Care Feedback: the “pain-point” we most commonly hear from healthcare providers is the delay in receiving actionable survey data. This is because there is often a significant delay from the time the patient provided the feedback to when the healthcare provider receives the survey data. This makes it difficult to be responsive to patient requests and impossible when it involves service recovery. The good news for healthcare provides is delayed survey data is no longer necessary.

With the current availability of sophisticated, cost-effective survey technologies, healthcare providers are now able to implement more effective and cost effective patient satisfaction feedback programs.

Opinionmeter’s ongoing commitment to simplifying and automating patient feedback has led us through quite a journey over the past two decades.

 
Jumping ahead to the present day, we still supply survey kiosks, but instead of it being limited to a proprietary system, our survey solutions are now device independent. Our survey software has evolved into a cross-platform, mixed-mode approach allowing healthcare management to author patient satisfaction surveys once and distribute it anywhere – as an online, mobile-web, smartphone, tablet or a kiosk survey solution.
 

 
Our clients are using Opinionmeter’s device independent technology to render their satisfaction surveys on the iPad, iPhone, tablets, online or at a survey kiosk, Our patient satisfaction surveys are now found in the following applications:

• Rounding – Nurses and Physicians use the iPad or Android survey app to conduct their rounds and rounding surveys at the patient’s bedside.
• Service recovery – within the in-patient setting, real-time survey technology enables care givers to be notified instantly in real-time when there is a service issue. Opinionmeter’s SurveyManager also has a case management module enabling staff to track the service recovery resolution process within the same Opinionmeter reporting too.
• Outpatient – Tablets and Survey Kiosks are still being used to collect real-time patient feedback in outpatient clinics or even within the exam room itself.
• Inpatient – the use of smartphone and tablet survey apps, enable caregivers to easily conduct bedside surveys that are database driven and HIPPA compliant.
• Employee Training- using the quiz feature, the survey app is a perfect fit for employee training

The next wave of healthcare survey software involves moving the survey app from the healthcare facility’s devices to the patient’s own smartphone or tablet device. Opinionmeter’s new smartphone apps have allowed us to expand our domestic clientele list as well as our global licensee network. Opinionmeter is looking forward to a great 2013 as we continue our journey.

Beginning January of 2013, Global Movie Services will be introducing Opinionmeter’s TouchPoint customer satisfaction feedback system to the Latin American market.

The overall marketing strategy is in the hands of CEO, Jose Garcia, who has been working in the internet industry for 12 years. “We’re really looking forward to working with Jose and his team to introduce Opinionmeter survey solutions to the Latin American market.” said Morgan Strickland, CEO of Opinionmeter International.

Opinionmeter’s survey software enables companies to improve business performance by capturing real-time, on-demand customer satisfaction feedback at the customer’s point-of-experience. All Opinionmeter products are web-enabled and managed remotely, in real-time, through the hosted SurveyManager application.

Opinionmeter’s technology is built on an “author once – distribute anywhere” model allowing the same survey to render and collect data from mobile, web, stand-alone kiosks and offline survey devices. Opinionmeter’s latest generation mobile survey software was engineered from the ground up to be cross-platform capable. Having a single code-base that can run on multiple platforms provides Opinionmeter with enormous agility and ensures that the native survey apps can run on any device, anywhere in the world. “Our goal is to provide our customers with survey technology that captures spontaneous customer satisfaction feedback at their customer’s point-of-experience with the product or service” says Morgan Strickland, CEO of Opinionmeter International.

Opinionmeter’s TouchPoint feedback management platform is helping organizations of all sizes to gather real-time point-of-service marketing research using customer surveys. Opinionmeter’s survey solutions are widely used in a variety of industries, including healthcare, retail, hospitality, financial services, the public sector and higher education.
 
GMS Video has more than 10 years in the multimedia market. GMS provides AAA clients with top tier specialization in digital communications to assist with search improvements and results. Some of the GMS products include digital signage and interactive displays. More information about Global Movie Services is available at:

Another major difference between a mobile-web survey and a native survey app is the offline survey capabilities a native survey app provides. Will HTML 5.0 change this? From our research, the answer is yes and no! HTML 5 will allow 5 to 10MB of local offline storage, which will allow for some offline capabilities but given one 10 second video would exceed this storage limit, multi-media recording is pretty much off the table. From our calculations, HTML 5 will allow approximately 50-100 surveys (without any media). There is some discussion around the possibility of the user being able to have some control over the local storage limits, but this is still somewhat vague. We also have read in some articles where the user will be prompted when local storage has been exceeded, allowing the user to extend storage limits… this may be promising but most likely will be different from browser to browser. Not to get to complex here, but there are also several different methods of how to store data locally. The following link points to an excellent article on this subject: http://www.html5rocks.com/en/tutorials/offline/storage/

It’s not a question of mobile web or mobile app – rather, it’s a question of application. At Opinionmeter we believe each have unique advantages. I don’t think mobile-web will ever replace the robust, feature-rich capabilities of native mobile survey apps, nor will a survey app be the ubiquitous solution for mobile surveys for consumers which need to be accessible at the point-of-purchase without having to first download an app. Each solution has its strengths and weaknesses!