Using The Customer Satisfaction Survey for Valuable Market Research
The key to capturing the best understanding of customer satisfaction and thinking regarding a product or service is to ask them at their POINT-OF-EXPERIENCE – the place of their purchase decision or their experience with the business. Opinionmeter uses a range of interactive Customer Satisfaction Survey technology to capture insight at their POINT-OF-EXPERIENCE – and transforms that data into actionable information. Whether the service or experience is at a physical location, or across the Internet. Anywhere. Any time.
POE data provides contemporaneous insight into consumers’ subjective attitudes, evaluations and decision processes at the moment the customer takes the product off the shelf, or when she receives the service.
Opinionmeter has recently introduced an integrated, real-time survey software system that will run on any online device be it a PC, smartphone, tablet or iPad kisok. This Opinionmeter System gathers large amounts of “primary response data” from wherever the experience occurs, analyzes it, and transforms that data into information it delivers to any authorized person anywhere in the world for meaningful actions. The system is quickly implemented, easy, convenient, and economical to use.