Opinionmeter Blogs
| |
 |
Using Merging techniques to enhance Survey Reporting for Property Inspection
Article Published on -
Saturday, May 25th, 2013 at
7:06 pm 
This post was written by
Morgan Strickland
We've recently discovered a powerful technique for building comprehensive survey reports using Word’s Mail Merge feature. This approach is especially useful for mobile surveys containing qualitative data such as comments and/or media. Our partners in the Netherlands are using this technique ...
|
|
|
|
|
|
|
|
| |
|
Using the Guided Access feature to lock your iPad Survey app!
Article Published on -
Sunday, March 31st, 2013 at
2:39 pm
This post was written by
Morgan Strickland
New to iOS 6 is a cool feature called Guided Access that is used for accessibility, but can also be used to lock your TouchPoint Mobile survey app and disable the home button, volume and orientation controls. This is especially ...
|
|
|
|
|
|
|
|
| |
|
Market Research Companies Partner with Opinionmeter
Article Published on -
Thursday, January 24th, 2013 at
1:50 pm
This post was written by
Morgan Strickland
Opinionmeter has signed licensee agreements with two new market research companies since the beginning of the year. This exciting news brings Opinionmeter to now 12 worldwide licensees across four continents.
These market research agencies have partnered with Opinionmeter because their clients ...
|
|
|
|
|
|
|
|
| |
|
Creative Ways Stores Are Using Mobile Surveys for Retail Marketing Research
Article Published on -
Wednesday, January 23rd, 2013 at
12:22 pm
This post was written by
Morgan Strickland
Retail Marketing Research
The margin for error is slim. The tough business climate has forced organizations to do business smarter. Companies are scrutinizing product mix, supply chain management and more effective marketing research like never before. Smart retailers are seeking customer ...
|
|
|
|
|
|
|
|
| |
|
Opinionmeter Enters Canada
Article Published on -
Wednesday, January 16th, 2013 at
1:10 pm
This post was written by
Morgan Strickland
Beginning January 2013, Pugsley + Surgenor Advertising, Inc. will be introducing Opinionmeter's customer satisfaction survey tools to the Canadian market. The overall management is in the hands of Bill Surgenor, Director of Data and Production who has been working with Canada's Advertising ...
|
|
|
|
|
|
|
|
| |
|
Retailers Use In-Store Mobile Surveys to Engage & Reward Customers!
Article Published on -
Wednesday, January 9th, 2013 at
1:37 pm
This post was written by
Morgan Strickland
Mobile technology has forever changed retail marketing. By 2015, 4.5 billion consumers will be carrying smartphones ready to engage and willing to complete in-store mobile-surveys.
A “connected” consumer has access to powerful tools, making them smarter buyers. “Hijacked retail” and “show ...
|
|
|
|
|
|
|
|
| |
|
How to Achieve Healthy Customer Satisfaction Survey Response Rates
Article Published on -
Thursday, December 20th, 2012 at
2:33 pm
This post was written by
Morgan Strickland
The most important factor in conducting a customer satisfaction survey is aggregating a "representative sample" from your target audience. To achieve this balanced sample of customer opinion, the survey must have adequate response rates. What follows is a list ...
|
|
|
|
|
|
|
|
| |
|
Measuring Healthcare Patient Satisfaction
Article Published on -
Wednesday, December 19th, 2012 at
5:58 pm
This post was written by
Morgan Strickland
How do you as an organization measure healthcare patient satisfaction ? Determining the best method for requires analysis of several important factors such as the healthcare delivery system, staff workflow process and the patient setting. Let's call these "touch points" ...
|
|
|
|
|
|
|
|
| |
|
Patient Satisfaction Surveys – Opinionmeter’s 20 Year Evolution
Article Published on -
Wednesday, December 12th, 2012 at
4:48 pm
This post was written by
Morgan Strickland
Over 20 years ago, Opinionmeter introduced the first patient satisfaction surveys using onsite kiosks within the healthcare space. When we introduced these stand alone survey kiosks at hospitals and out-patient facilities our focus was to automate the capture of “point-of-care” ...
|
|
|
|
|
|
|
|
| |
|
Opinionmeter Survey Software Expands Network to Latin America
Article Published on -
Thursday, December 6th, 2012 at
4:02 pm
This post was written by
Morgan Strickland
Opinionmeter International has entered the Latin America market research arena with the addition of Global Movie Services based in Mexico City to its worldwide licensee Network.
Beginning January of 2013, Global Movie Services will be introducing Opinionmeter's TouchPoint customer satisfaction feedback ...
|
|
|
|
|
|
|
|
| |
|
Is HTML 5.0 the future of offline surveys?
Article Published on -
Sunday, December 2nd, 2012 at
11:11 pm
This post was written by
Morgan Strickland
At Opinionmeter, we’ve been monitoring the development of HTML 5.0 for some time now, with an eye to how it may augment online survey technology and mobile-web surveys in particular. We’ve invested a good deal in our TouchPoint mobile survey ...
|
|
|
|
|
|
|
|
| |
|
What’s the difference between offline mobile survey apps vs. mobile-web surveys?
Article Published on -
Monday, November 26th, 2012 at
1:00 am
This post was written by
Morgan Strickland
There seems to be a good deal of confusion between mobile survey solutions with online and offline capabilities. We’re finding a good deal of misinformation on the web with online survey companies purporting to have a mobile survey app, but ...
|
|
|
|
|
|
|
|
| |
 |
Mobile Survey Apps in Four Weeks or Less!
Article Published on -
Thursday, November 15th, 2012 at
1:06 pm
This post was written by
George Oberle
Opinionmeter’s unique expertise is rooted in developing mobile survey apps that are cross-platform compatible. Our TouchPoint survey software currently supports all popular mobile devices including Apple iOS for iPhone and iPad, Google’s Android and Windows platforms all from a single ...
|
|
|
|
|
|
|
|
| |
|
Airlines Using Surveys to Improve Operations and Passenger Experience
Article Published on -
Thursday, November 8th, 2012 at
12:57 pm
This post was written by
George Oberle
Opinionmeter International has announced a new airline industry application for its TouchPoint Survey Software. This new application has evolved due to airlines noticing that in-flight passenger surveys help them gain valuable “point of experience” market research data. Airlines are also ...
|
|
|
|
|
|
|
|
| |
|
Electronic Fight Bag applications include Pilot Survey app
Article Published on -
Sunday, November 4th, 2012 at
7:30 pm
This post was written by
Morgan Strickland
Recently we’ve been inundated with requests from the airline industry for a wide variety of mobile survey solutions. These mobile survey solutions include applications for pilots, passengers, and simulated training environments. We never thought there would be so many unique ...
|
|
|
|
|
|
|
|
| |
 |
Three Ways to Use Your Survey Results to Transform Your Marketing
Article Published on -
Wednesday, October 31st, 2012 at
5:30 pm
This post was written by
Jeanne Hurlbert
So, you’re surveying your patients, clients, or customers—good for you! But if you’re like many of our clients, you’re missing enormous opportunities to use your survey results to improve your marketing. We know, because we see these missed opportunities every ...
|
|
|
|
|
|
|
|
| |
|
Hotel Reputation Management Using In-Room Satisfaction Surveys
Article Published on -
Wednesday, October 31st, 2012 at
3:51 pm
This post was written by
George Oberle
Hotels now using TouchPointTM In-Room Surveys to Reduce Negative Hotel Reviews.
Opinionmeter International has announced a ground breaking hotel reputation management tool aimed at reducing negative guest reviews posted online.
Like it or not there are hundreds of hotel review websites, not ...
|
|
|
|
|
|
|
|
| |
|
Brand Management – How Retailers can be on a “first-to-know” basis with their customers!
Article Published on -
Friday, October 19th, 2012 at
1:32 am
This post was written by
Morgan Strickland
Using in-store market research tools
Thanks to advances in mobile market research tools, retailers and service organizations now have the opportunity to solicit feedback, while customers are still in the store experiencing their products or services. With access to real-time ...
|
|
|
|
|
|
|
|
| |
|
In-Flight Surveys – Passenger feedback at the “moment-of-truth”!
Article Published on -
Saturday, September 15th, 2012 at
2:33 pm
This post was written by
Morgan Strickland
When it comes to gathering spontaneous customer feedback, one of the rules of thumb is to capture it as close to the service experience as possible. Another rule is to find environments where the survey process can take advantage of ...
|
|
|
|
|
|
|
|
| |
|
QR Code Surveys – Accessing Mobile-Web Surveys at the Point-of-Experience
Article Published on -
Saturday, September 8th, 2012 at
7:22 pm
This post was written by
Morgan Strickland
The QR code has gained popularity in recent years, given its superior readability and storage capacity compared to more traditional barcodes (UPC barcodes). Given a smartphone’s camera can be used to scan barcodes, now millions if not billions of consumers ...
|
|
|
|
|
|
|
|
| |
|
DIY Customer Surveys +
Article Published on -
Saturday, September 1st, 2012 at
2:57 pm
This post was written by
Morgan Strickland
Opinionmeter has always been committed to building powerful and intuitive DIY Survey tools. Having been awarded the patent for the original Survey Kiosk back in the 1970’s, it’s been quite a ride witnessing the technological advances over the past four ...
|
|
|
|
|
|
|
|
| |
|
Using location triggers to deliver in-store mobile surveys
Article Published on -
Sunday, August 19th, 2012 at
11:46 am
This post was written by
Morgan Strickland
For decades Opinionmeter has been using research technologies to capture consumer insights at the point-of-purchase, using a variety of in-store technologies such as survey kiosks, mobile survey tablets, etc. However, recent advances in mobile research technologies have introduced additional opportunities ...
|
|
|
|
|
|
|
|
| |
|
Mobile Research Survey Apps: Qualitative as well as Quantitative
Article Published on -
Saturday, August 4th, 2012 at
1:36 pm
This post was written by
Morgan Strickland
Mobile research is already well acknowledged for its unique advantages as a survey gathering modality for quantitative studies – given all the advantages that mobile phones present, not the least of which being its ability to capture in-the-moment feedback. However, ...
|
|
|
|
|
|
|
|
| |
|
Mobile survey apps for consumers as well as mobile research providers
Article Published on -
Saturday, July 21st, 2012 at
2:27 pm
This post was written by
Morgan Strickland
Mobile technology is proving to be the gift that keeps on giving to the mobile research community as well as consumers interested in driving product and service improvements with their favorite merchants. Mobile survey technology continues to revolutionize the consumer ...
|
|
|
|
|
|
|
|
| |
|
Integrating Mobile Surveys with Social Media
Article Published on -
Sunday, July 15th, 2012 at
1:04 pm
This post was written by
Morgan Strickland
As we get closer to launching our B2C mobile survey app (Survey Café), we’ve been discussing including the ability for consumers to link the feedback they provide with their social network. The idea being that at the conclusion of a ...
|
|
|
|
|
|
|
|
| |
|
The evolution of Mobile Survey Solutions and Research Technology
Article Published on -
Sunday, June 17th, 2012 at
12:11 pm
This post was written by
Morgan Strickland
It’s interesting to consider the impact technology has had on the evolution of mobile survey solutions and techniques. The original mobile survey technology was the paper survey and clipboard, used by researchers conducting intercept surveys in the field. The paper ...
|
|
|
|
|
|
|
|
| |
|
Distributing Customer Surveys using Push Notifications
Article Published on -
Thursday, June 7th, 2012 at
10:09 pm
This post was written by
Morgan Strickland
Delivering mobile surveys via Push Notifications is an interesting alternative to pulling surveys from remotely managed survey devices. In fact, there are many ways to distribute surveys to remote devices through a web-based survey management portal (like Opinionmeter’s SurveyManager):
Pull from ...
|
|
|
|
|
|
|
|
| |
|
Mobile Research SDK provides in-app Customer Satisfaction Survey tools
Article Published on -
Sunday, June 3rd, 2012 at
1:12 pm
This post was written by
Morgan Strickland
Over the years our focus has always been on developing mobile survey apps intended to run as a stand-alone survey solution – converting the resident device into a survey kiosk, mobile survey tablet or handheld intercept survey tool. Recently we’ve ...
|
|
|
|
|
|
|
|
|
 |
|
Next Steps
|
|
|
 |
|
|
|
|
Subscribe to OM eNews |
|
 |
|
|
|
|
|
|
|
