Pacific Science Center (PACSCI) in Seattle, Washington is a not-for-profit science foundation bringing the thrill of science, math, and technology to its visitors through interactive and innovative exhibits and programs. Through its primary facility in Seattle, the environmental education center in Bellevue, and various outreach programs, PACSI serves over one million people a year in every county of Washington state. PACSCI uses Opinionmeter’s touch screen customer survey device to capture visitor survey feedback in the museum on their experiences, making use of the device’s multimedia capability to draw attention to it and advertise upcoming exhibitions.
Our visitor experience is the lifeblood of our organization. Unfortunately, with the traditional customer feedback tools we had in our museum, we were not doing much to systematically measure the visitor experience. We had been using paper surveys, which were cumbersome to compile and difficult to analyze with any sophistication. We were hampered in our ability to create actionable responses in a timely fashion. As an organization that strives to be world-class in its services, the old method just wasn’t cutting it. We needed a state-of-the-art surveying system that would be technologically robust, aesthetically pleasing and cost-effective.
After a thorough review of other surveying systems, we replaced our paper surveys with Opinionmeter touch screens in May of 2008. The impact has been positive and immediate. We receive our survey data real-time and, using the web-based reporting tool, we are able to compile and distribute data rather effortlessly. The administrative tool has also proved extraordinarily flexible in designing our surveys and assigning appropriate levels of access to the survey tools. And the price was right for our needs. We now have a world-class survey tool in place to aid us in our efforts to provide world-class service.
- Attractive, easy to use, small-footprint survey device
- Instant access to real-time survey data via intuitive webbased reporting too
- Cost-effective solution for non-profit budget