Elo TouchSystems

Improve Customer Survey Feedback with Elo TouchSystems Solutions.

Many companies strive to improve customer satisfaction and loyalty by better understanding their customers’ experiences with the company’s products or services. Gathering voice of the customer (VOC) data typically involves using multiple tools including interviews, focus groups, paper-based surveys and mystery shoppers.

Opinionmeter International, Ltd. is transforming traditional market research methods with interactive, web-enabled customer survey devices, called Opinionmeters that capture customer satisfaction feedback at the “point-of-experience.” The company’s customer survey devices use Elo TouchSystems’ touchcomputers and touchmonitors to deliver state-of-the-art electronic customer satisfaction surveys.

CHALLENGES:

Opinionmeter investigated numerous touchscreen vendors and realized that many were using Elo TouchSystems technology with their own hardware. It chose Tyco Electronics Elo TouchSystems due to its industry leadership and superior touch solutions.

“What I value most is Elo TouchSystems’ rock-solid products,” declares Strickland. “They’re intuitive, durable and reliable. That frees us to focus on our core competency, which is delivering great customer feedback technology tools.”

Elo TouchSystems Touchcomputers and touchmonitors have the flexibility to be mounted in numerous ways, and now constitute all of Opinionmeter’s tabletop, wall-mounted and kiosk solutions. Many currently use IntelliTouch surface wave technology, although Opinionmeter is migrating to Acoustic Pulse Recognition (APR) technology to take advantage of its ability to detect stylus or finger touches.

Nearly 250 systems have been deployed in the United States since 2006, a number projected to grow 30 percent annually.

SOLUTION:

Opinionmeter investigated numerous touchscreen vendors and realized that many were using Elo TouchSystems technology with their own hardware. It chose Tyco Electronics Elo TouchSystems due to its industry leadership and superior touch solutions.

“What I value most is Elo TouchSystems’ rock-solid products,” declares Strickland. “They’re intuitive, durable and reliable. That frees us to focus on our core competency, which is delivering great customer feedback technology tools.”

Elo TouchSystems Touchcomputers and touchmonitors have the flexibility to be mounted in numerous ways, and now constitute all of Opinionmeter’s tabletop, wall-mounted and kiosk solutions. Many currently use IntelliTouch surface wave technology, although Opinionmeter is migrating to Acoustic Pulse Recognition (APR) technology to take advantage of its ability to detect stylus or finger touches.

Nearly 250 systems have been deployed in the United States since 2006, a number projected to grow 30 percent annually.

Smartly engineered

Outstanding image quality is critical to the solution’s effectiveness. “Beyond durability, the vividness of the screen is essential to drawing people’s attention to the Opinionmeter and enhancing the survey experience,” declares Strickland.

When the systems are not in use, digital signage, including multimedia presentations, are often displayed to catch the public’s eye and to provide an additional marketing venue. Strickland appreciates the devices’ “practical” features-ports hidden from public view, adjustable-height stands and lockable controls to prevent unit tampering-and their off-the-shelf capability.

“Customers can take the Elo TouchSystems product out of the box, plug it in and see the Opinionmeter survey pop up on the screen,” says Strickland. “It’s that easy.”

Targeted marketing opportunities

Opinionmeter and Tyco Electronics Elo TouchSystems are investigating enhancements to improve the attractiveness and capabilities of the solution. These include broader use of digital signage, integration of magnetic card readers to accommodate loyalty-marketing programs such as frequent-shopper rewards, and use of bar code scanners to capture customer data and enable one-to-one marketing opportunities.

 

 

 

BENEFITS:

  • Device management (configuration, installation, and onsite service support if required)
  • Dashboard development
  • Daily analysis of open-ended comments
  • Configuration of automated reports delivered by email

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