So, you’re surveying your patients, clients, or customers—good for you! But if you’re like many of our clients, you’re missing enormous opportunities to use your survey results to improve your marketing. We know, because we see these missed opportunities every day.
Here are 3 ways you can use your survey results to improve your marketing:
1) Use surveys to gather testimonials. Testimonials, the “stories that sell” in your customer, patient, or client’s own words, provide wonderful “ammunition” for your marketing. Yet many organizations and practices offer few, if any testimonials to woo prospects. Why are you missing the boat? Often the simple answer is that you don’t have the time and resources to ask for testimonials.
The simple way to solve that problem is to gather testimonials inside a survey. Now you’ll bring testimonials in “on autopilot,” without using staff time or resources. We have developed a “testimonial generator” that is so effective it’s gathered as many as 868 testimonials, right inside a survey, with permission to use them.
2) Use surveys to generate referrals. Where can you most easily find people who are like those who are already your customers, clients, or patients? Simple: Tap into the connections of your current customers, clients, or patients, by asking for referrals. Referrals are like gold to any company because they allow you to reach deep into your target market, at virtually no cost.
But just as organizations miss opportunities to gather testimonials inexpensively, they often find it difficult to request referrals. That’s why including requests for referrals in surveys is such a cost-effective, efficient method.
3) Use your satisfaction data effectively. If you discover that 98% of your patients are satisfied, that 90% would recommend you, or that 90% feel that your staff cares about them, you need to share this news with your prospects! Here are some of the ways you can and should use those results effectively:
- Write blog posts about the results.
- Post the results on your Facebook page and Twitter feed.
- Make a video describing the results and upload it to your YouTube channel (and be sure to include keywords in the description, so your prospects can find it!)
- Make an “infographic” describing the results and post it in Pinterest.
- Post the results prominently on your website—now you will have both testimonials, which appeal to prospects’ emotions, and quantitative data that appeal to their logic.
- Put out a press release describing the results.
Put these 3 simple strategies to work to see increased marketing results at virtually no cost!