Beginning January 2013, Pugsley + Surgenor Advertising, Inc. will be introducing Opinionmeter’s customer satisfaction survey tools to the Canadian market. The overall management is in the hands of Bill Surgenor, Director of Data and Production who has been working with Canada’s Advertising Industry for over 20 years.
“We’re very excited about having the ability to help our clients capture fresh customer insights. Whether they are actionable on their own or used to augment the client’s data, the targeting opportunities will be remarkable”
“We are thrilled to be in partnership with such a solid, established and cutting-edge organization as Opinionmeter International.” said Andrew Pugsley, Partner, Chief Creative Director.
Real-time Customer Experience Management Tools
Opinionmeter’s survey software enables companies to improve business performance by capturing real-time, on-demand customer satisfaction survey data at the customer’s Point-of-Experience. All Opinionmeter products are web-enabled and remotely managed in real-time through the web-based SurveyManager application. “In today’s marketplace it is critical that companies know what their customers are feeling while they’re experiencing their brand, as soon as possible. We couldn’t think of a better organization to partner with than Opinionmeter International, to offer real-time, point-of-experience surveying. Our clients are very excited to get started,” says Katherine Surgenor, Partner, Director of Client Services.
Opinionmeter’s survey technology is built on an author once — distribute anywhere model. Opinionmeter’s latest generation mobile survey software is engineered from the ground up to be cross-platform capable. Having a single code-base that can run on multiple platforms provides Opinionmeter with enormous agility and ensures that our native survey apps can run on any device, anywhere in the world. “Our laser focus has always been to get as close as possible to the customer experience and enable customers to provide spontaneous feedback in an effortless way,” says Morgan Strickland, CEO of Opinionmeter International.
Opinionmeter’s mobile feedback management platform is helping organizations of all sizes to gather real-time point-of-service mobile marketing research surveys. Opinionmeter’s solutions are widely used in a variety of industries, including healthcare, retail, hospitality, financial services, the public sector and higher education.
Opinionmeter International is a leading provider of technology-based customer satisfaction survey tools, with an emphasis on in-store customer satisfaction surveys. Opinionmeter’s unique multi-mode, cross-platform approach provides the flexibility to distribute surveys to wherever the consumer transaction is taking place, capturing spontaneous consumer insights — this is what Opinionmeter refers to as the customer’s Point-of-Experience. Device independent, Opinionmeter can deploy its mobile survey apps onto a wide range of devices (including iOS, Android and Windows devices) providing maximum flexibility and device independence.
About Pugsley + Surgenor
Pugsley + Surgenor Advertising, Inc. is the creation of Andrew Pugsley and Katherine Surgenor; two of Canada’s most accomplished and long-serving professional marketers. With hundreds of satisfied clients, this award-winning pair has been at the forefront of every strategic and technological advancement in Canada’s Advertising Industry over the past 20 years. Firmly grounded in the discipline of direct and actionable one-to-one communication, Pugsley + Surgenor provides brand planning, creative excellence and execution with in-house data expertise across, all media. The agency is based in Toronto, Canada. If you’d like to learn more, reach out at [email protected]