Brand Management – How Retailers can be on a “first-to-know” basis with their customers!

Using in-store market research tools

Thanks to advances in mobile market research tools, retailers and service organizations now have the opportunity to solicit feedback, while customers are still in the store experiencing their products or services. With access to real-time in-store customer feedback, merchants now have the opportunity to solicit feedback and respond to service issues before an unhappy customer can leave the store and broadcast their displeasure through social media. Like it or not, user-generated review sites have become very popular and never has it been so easy for consumers to broadcast their displeasure with a brand. Brand management requires that consumers have the opportunity to provide instant onsite feedback to retailers and merchants. If a retailer can capture this feedback and be the first to know, instead of the last to know about issues experienced by their customers, they win on several important levels. Not only are they in sync with their customers and on a first-to-know basis, but they avoid always being in damage control mode, reacting to user-generated reviews or complaints that have make their way onto social media. Retailers now have the market research tools to be on an intimate “first-to-know” basis with their customers!
 
Today’s market research tools provide retailers with multiple modalities for gathering instant point-of-purchase feedback: either through mobile-web surveys (triggered by scanning QR codes from point-of-sale signage or strategically placed throughout the store and in the aisles). Other options include placing point-of-service survey kiosks or mounting touch screen survey devices at end-caps, checkout counters, or in-aisle. There are many mobile research options available to retailers, whether the retailer utilizes the consumer’s smartphone directly, provide in-store touch screen survey devices, or ideally – both!
 
As important as real-time in store feedback is, it’s only really the beginning of the process! The real fun begins with how the data can be implemented for actionable change – even in the moment. For example, smart survey technology can trigger real-time alerts that notify onsite staff responsible for the customer’s experience so they have the opportunity to intervene and respond to the service incident before the escalate to the social media sphere. This provides retailers with a huge advantage to catch the incident in the “bud” and deepen the relationship with the customer.

6 Comments

  1. [250] I guess I’ll keep looking for that price change in Bergen. I low balled a couple of times and the seller’s used it to my disadvantage by holding “one more open house”. Those attending the open house were encouraged to make any offer – of course at least one was higher than mine.

  2. You could definitely see your skills within the paintings you write. The world hopes for even more passionate writers such as you who are not afraid to mention how they believe. At all times go after your heart.

  3. dit :Comme je ne suis pasa0 certaine de pouiovr passer e0 21h15 pe9tantes, je te souhaite d’ores et de9je0 un BON ANNIVERSAIRE ! Je t’envie un peu cara0c’est en Loze8re que je dois me rendre bientf4t. Et dans deux ans, c’est la grande migration. Mais e7a je n’y suis pas encore ; c’est une autre paire de . mancheS ! Je te bise pour l’occas’

  4. Fica só uma pergunta:Por que um juiz do STF não deu IMEDIATAMENTE VOZ DE PRISÃO a esse canalha conhecido como luis inácio?A História do Brasil – A Verdadeira – tão carente de heróis, perdeu uma oportunidade ímpar de alçar Gilmar Mendes ao patamar de GRANDE VULTO se nesse momento, ao invés de perplexidade, tivesse apenas CUMPRIDO COM O SEU DEVER.

  5. I think I actually discovered "Another Lunch" through one of your past posts. She has the most fun ideas for her kids lunches!! I don't know if I will ever be good about that, but I love seeing what she comes up with, and it gives me good ideas for healthy lunches in general (even if they aren't also cute)!Good luck with your teaching!!

  6. Could not thank you enough for the posts on your web site. I know you place a lot of time and energy into them and really hope you know how much I enjoy it. I hope I’ll do something identical person sooner or later.

Leave a Reply

© 2017 Opinionmeter. All Rights Reserved.     |     Terms of Use     |     Privacy Policy     |     Site Map

Designed By YourDesignGuys.com