Archive for
August, 2012
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Using location triggers to deliver in-store mobile surveys
Article Published on -
Sunday, August 19th, 2012 at
11:46 am 
This post was written by
Morgan Strickland
For decades Opinionmeter has been using research technologies to capture consumer insights at the point-of-purchase, using a variety of in-store technologies such as survey kiosks, mobile survey tablets, etc. However, recent advances in mobile research technologies have introduced additional opportunities ...
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Mobile Research Survey Apps: Qualitative as well as Quantitative
Article Published on -
Saturday, August 4th, 2012 at
1:36 pm
This post was written by
Morgan Strickland
Mobile research is already well acknowledged for its unique advantages as a survey gathering modality for quantitative studies – given all the advantages that mobile phones present, not the least of which being its ability to capture in-the-moment feedback. However, ...
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